If you’re looking for an expert graphic designer in Luton, Milton Keynes, or anywhere in the home counties then HELYI is the perfect choice.
With nearly 20 years of experience at some of the biggest brands in the UK, HELYI offers not just premium quality designs but also veteran advice and direction to help you achieve your vision.
But if you’re unsure of the benefits of great graphic design, and how it could help your business flourish then let’s take a look at the wonders strong visuals can do for you.
How a top graphic designer can transform your business
When you’re running a business, it can feel like chucking money down the drain to pay any mind to branding or visuals. You do your job, and you do it well, so why does a decent logo or consistent branding matter? Well, good graphic design isn’t just about being presentable, it’s about being memorable.
Think of it like this – when was the last time you trusted a website that looked awkward and worked poorly? Or perhaps were so put off by the design of an advert or leaflet that you second guessed what it was telling you? Whether we like to admit it or not, we all judge businesses by their looks. And we do so without even knowing how to express those feelings, you simply just feel it. Something’s off about it.
Design impact by the numbers
Here’s where things get truly fascinating. McKinsey did this massive study and found that companies that actually prioritized design saw 32% more revenue growth than their competitors. That’s not a small difference – that’s life-altering money we’re talking about.
And the clincher – the Design Council found that for every £100 spent on design, businesses saw an average turnover increase of £225.
But here’s my favorite stat: design-led companies outperformed the S&P 500 by 228% over a 10-year period. These aren’t lucky breaks or coincidences – this is what happens when you take design seriously as a business strategy.
It all starts with trust
You know that sensation when you walk into a really well-designed shop versus one that looks a mess? Your brain is making split-second decisions on whether to trust a company or not, and 75% of people base a company’s credibility on the look of its website. Even crazier? 94% of first impressions are design-related.
This isn’t vanity – it’s psychology. People will automatically think your business is professional and polished if your design is. It’s the same principle as wearing a nice suit to an important meeting. You might be the same person in the t-shirt and jeans, but people’s perception of you is different.
The power of visuals
Here is something that will blow your mind: brands that utilize visual content see 7 times higher conversion rates than brands that utilize mostly text. Why? Because our brains process visual information 60,000 times faster than text. No typo there – sixty thousand times faster!
This is why companies like Apple can charge 30-40% more than their competitors for essentially the same technology. Their minimalist design approach doesn’t just look cool – it makes people feel like they’re buying something premium. And guess what? They are willing to pay premium prices for that feeling.
Conclusion
The key to getting these kinds of results is not just throwing money at design and hoping for the best. The companies that see the biggest payoffs make design a priority, with consistency across all touchpoints.
The bottom line? Effective graphic design is not a luxury or an afterthought – it’s a fundamental business strategy. Companies that adopt this mindset simply outperform their competition.
And HELYI brings 20 years of graphic design and branding experience that can help shape this strategy. As part of our Full Service logo & branding package you’ll be provided with a style guide. This is basically a bible of design principles that your business can lean on when creating anything, so you’re never left wondering or guessing what’s best.
Take a look at the work HELYI has done, and please get in touch if you’d like some help taking your visual identity to the next level.