The Quick Answer: The fixed-price cost to design a professional, double-sided product insert or thank you card in the UK is typically between £75 and £150. This fee covers the print-ready PDF artwork, leaving you free to print them in bulk with your preferred supplier.
Why e-commerce brands need product inserts
Acquiring a new customer online is expensive. When a customer finally receives your product, the "unboxing" moment is your absolute best chance to turn them into a repeat buyer or a brand advocate. A cheap, crumpled invoice doesn't do this.
A beautifully designed, heavy-stock product insert does three things:
- Drives Reviews: It gently prompts them to leave a review on Amazon, Trustpilot, or Etsy right when they are most excited about the product.
- Creates Retention: Providing a 15% off QR code for their next purchase directly drives them back to your website, bypassing expensive Google Ads.
- Elevates the Brand: It makes your packaging feel like a premium boutique experience, justifying your pricing.
What makes a great insert design?
A professional designer will focus heavily on hierarchy. If you cram too much text onto an A6 postcard, the customer will throw it away without reading it.
The best layouts are highly focused:
- Front Side (The Hook): A massive, bold "Thank You", beautiful brand imagery, and an immediate visual of the reward (e.g., "Here is 15% off").
- Back Side (The Action): Clear, step-by-step instructions. E.g., "Step 1: Scan this QR code. Step 2: Leave a review. Step 3: Claim your discount."
- Clean Typography: Your designer will ensure the font is highly legible and the QR code is generated as a vector so it scans instantly.
Why do print suppliers offer "free" insert templates?
Most print suppliers will lay your logo and a thank-you message into a stock insert template at no charge — because the print run is the sale. It gets something into the box, but a template thank-you card looks the same whichever ecommerce brand ordered it.
An insert is one of the only pieces of physical brand contact a purely online business gets — it's the moment a customer's actual holding something you made, not a screen. Worth it looking like it, rather than a generic template.
Fixed-price print design with HELYI
Don't let your unboxing experience fall flat. At HELYI, my print-ready artwork service handles product inserts, thank you cards, and instruction leaflets for UK e-commerce brands at a clear, fixed price. You send me the brief, and I send back a flawless file ready for the printer.