"How much does branding cost?" is the first question most small business owners ask — and the answer they usually get is "it depends." Here's a more useful answer, with actual numbers.
Branding price ranges in the UK
Costs vary based on what's included and who does the work:
What's included in a branding package?
The word "branding" covers a wide range. Here's what each tier typically includes:
Logo only (from £150 at HELYI)
- 3 initial concepts
- 2 revision rounds
- Final files: SVG, PDF, PNG
- Colour and reversed variations
Logo + brand guidelines (£300 at HELYI)
- Everything in logo-only, plus:
- Defined colour palette with hex, RGB, and CMYK values
- Typography system (primary and secondary fonts)
- Logo usage rules (spacing, minimum sizes, don'ts)
- Brand guidelines PDF document
Full brand identity (£600 at HELYI)
- Everything in logo + guidelines, plus:
- Business card design (print-ready)
- Letterhead and email signature design
- Social media profile and cover templates
- Complete brand guidelines document
How much should a small business actually budget?
For most UK small businesses, £300–£600 gets you everything you need to look professional and stay consistent across print, digital, and social.
If you're a sole trader or just starting out, a logo-only package at £150 is a solid starting point — you can add guidelines later as you grow.
If you're hiring staff, working with printers, or getting a website built, invest in the guidelines. They save time and money by keeping everything consistent without you being the bottleneck.
Why HELYI's fixed prices work for small businesses
Most agencies quote branding projects case by case. That means you don't know the cost until you've already had the sales call. HELYI does it differently:
- Logo: £150
- Logo + guidelines: £300
- Full brand identity: £600
You work directly with Louis Lantos — 20 years of design experience, no account managers, no junior handoffs. The price you see is the price you pay.
When to invest more in branding
Fixed-price branding works brilliantly for small businesses, local services, and startups. But there are cases where a bigger investment makes sense:
- You're entering a crowded market and need extensive competitor research and positioning strategy
- You need naming — coming up with the business name itself is a separate discipline
- You're rebranding an established company with existing brand equity, multiple locations, or complex stakeholder sign-off
- You need a full brand rollout across packaging, signage, vehicles, uniforms, and environments
For everything else, HELYI's packages cover what you need without the overhead.