What a logo refresh does

A logo refresh improves an existing logo without throwing it away. It is useful when the idea still works but the file quality, typography, layout, colour, or polish needs fixing. HELYI offers fixed-price logo refresh work from £150.

What you get

  • check_circle Redraw low-resolution or pixelated logo files
  • check_circle Tidy spacing, alignment, typography, and proportions
  • check_circle Modernise colour, contrast, and small-size legibility
  • check_circle Create clean vector files for print, signage, web, and social
  • check_circle Supply transparent PNGs, SVG, PDF, JPEG, and colour references
  • check_circle Optional mini guidelines so the refreshed logo stays consistent

Refresh is right when

  • You only have a blurry JPG or Canva export
  • The logo looks dated but recognisable
  • You need proper print and digital files
  • The business name and audience have not changed

New logo is better when

  • The current logo sends the wrong message
  • You are changing market, name, or offer
  • The design has no memorable idea to preserve
  • You need a complete brand identity system

Deliverables

SVG vectorPDFTransparent PNGJPEGColour codesMini guidelines option

Questions

Is a logo refresh cheaper than a new logo?

Usually, yes. If the existing idea is sound and the job is mainly clean-up, rebuild, or modernisation, a refresh is a more efficient fixed-price option.

Can you rebuild a logo from a JPG?

Yes. If the logo is only available as a small JPG or PNG, I can redraw it as a clean vector file and supply usable formats.

When should I choose a new logo instead?

Choose a new logo if the name, audience, positioning, or core style has changed. A refresh improves what exists; it does not solve a completely wrong direction.

sell Pricing
Logo refresh £150
Refresh + mini guidelines £300
Full brand identity £600

Ready to get it done?

Fixed price. Fast turnaround. No agency friction. Pick a service and book a slot.