Logo design prices in the UK vary enormously — from a free generator to a £10,000 agency rebrand. Most small businesses sit somewhere in the middle. Here is what actually affects the price, and what you should expect to pay.
UK logo design price ranges
What affects the price?
- Experience. A junior designer costs less. A senior designer brings more judgement to every decision.
- Number of concepts. More starting routes means more exploration time.
- Revision rounds. Unlimited revisions sound generous but often create a slower, messier process.
- File formats. Professional vector files (SVG, EPS, AI) take more care than a PNG export.
- Scope. Logo only, or logo plus colour palette, typography, and usage guidelines?
- Turnaround. Rush work costs more.
What files should be included?
A properly delivered logo should include at minimum:
- SVG or EPS — scalable vector for print and screen
- PDF — for sending to printers and suppliers
- PNG — transparent background for digital use
- Colour, black, and white (reversed) versions
- Favicon or simplified icon version where relevant
If a designer only delivers a JPG or PNG, ask for the vector source. Without it, you cannot scale the logo for signage, embroidery, or large-format print without quality loss.
Is £150 enough for a good logo?
Yes — if the designer is experienced and the scope is clear. A well-designed £150 logo from a senior designer will outperform a £20 marketplace job every time.
The risk at the low end is not always the price. It is whether the result is original, well-constructed, and supplied in the right formats for everything you need.
When to spend more
Consider a larger budget when:
- You need a full brand identity, not just a logo mark
- You are in a market where visual credibility is a primary sales driver
- You need a naming strategy alongside the visual identity
- You are rebranding an established company with existing equity
For most UK small businesses starting out or refreshing, a £150–£400 logo from a professional designer is the right range.