Social media graphics cost in the UK

What to budget for DIY templates versus a fixed-price designed pack.

Social media graphics are easy to underestimate. A quick post can be simple. A consistent set of branded posts that make your business look organised takes more judgement.

Typical UK price ranges

DIY Canva templates Fast and cheap, but easy to look generic
£0–£15
Single designed post One-off graphic for a campaign, announcement, or offer
£30–£80
Branded post pack A set of reusable or campaign-specific graphics
£100–£300
HELYI social media pack Static branded design, optimised for 16:9, 4:3, and 1:1 — use on any platform
£75
HELYI story template pack Animated branded asset, built for 9:16, 4:5, and 1:1 vertical formats
£90

What affects the price?

  • Number of posts. Five graphics cost less than twenty.
  • Template or finished assets. Editable templates take extra care because they need to be usable after handover.
  • Brand clarity. If you already have colours, fonts, and logo files, the design process is faster.
  • Platform sizes. LinkedIn, Instagram, Facebook, and story formats all have different practical needs.
  • Copy and campaign thinking. Design is faster when the message is already clear.

When to hire a designer

Use a designer when your social posts need to do more than fill the feed. For example, a launch, offer, event, recruitment push, campaign, or local awareness drive.

A designer can give you a visual system: consistent spacing, type hierarchy, image treatment, colour use, and export sizes. That makes future posts quicker and less messy.

Social media pack or story pack?

The two packs aren't different quantities — they're different formats. The social media pack is static, sized for feed use anywhere. The story pack is animated, built for vertical formats.

  • Choose the social media pack for feed posts — Instagram, Facebook, and LinkedIn.
  • Choose the story pack for story and reel formats — Instagram, Facebook, and TikTok.
  • Choose both if you need feed and story coverage from one campaign or offer.
  • Choose DIY if the stakes are low and you already have clear brand rules.

What HELYI includes

  • Social media pack: static design in 16:9, 4:3, and 1:1
  • Story template pack: animated asset in 9:16, 4:5, and 1:1
  • Editable Canva file
  • 2 revision rounds
  • Consistent design direction matched to your business

See social media graphics design for the current fixed-price options.

What to send before design starts

Send your logo, brand colours, preferred platform, post copy, campaign dates, images, and any examples of posts you like. If the graphics are for a specific offer, include the price, deadline, URL, booking link, and call to action.

Social graphics move faster when the designer is arranging a clear message rather than trying to discover the message from scratch.

FAQs

Common questions

How much do social media graphics cost in the UK?

Professional social media graphics commonly range from £30 to £300 depending on quantity, complexity, and whether templates are included. HELYI's social media pack starts from £75.

Should I use Canva templates or hire a designer?

Canva is fine if you have a strong brand and design judgement. Hire a designer when you need the graphics to look consistent, polished, and specific to your business.

What's the difference between the social media pack and the story pack?

The social media pack is a static branded design, optimised for 16:9, 4:3, and 1:1 — usable on any platform. The story pack is an animated branded asset, built for vertical formats — 9:16, 4:5, and 1:1 — for Instagram, Facebook, and TikTok stories/reels.

Can HELYI make editable social templates?

Yes. HELYI delivers an editable Canva file alongside the finished design when that's the most useful handover format.

Need branded social graphics?

Fixed-price social media graphics for UK small businesses — one design, optimised for every platform you post to.