A one-page website can be enough for a small business if the offer is clear. It should explain what you do, who it is for, why someone should trust you, and how to enquire.
Ways to get a one-page website
There are three usual routes. A DIY site builder costs least upfront, but you write, design and set it up yourself. Otherwise a designer either adapts a template to your business or designs the page around your offer, and what they charge for either varies a lot, for the reasons further down.
What should be included?
- Clear page structure and section order
- Mobile-first responsive design
- Fast loading and clean technical setup
- Basic SEO title, description, and heading structure
- Contact method or booking link
- Analytics and Search Console setup where appropriate
- Launch support and basic handover guidance
What drives the cost up?
The price of a one-page website rises when the page has to solve more than one problem. A simple service page is different from a launch page with copywriting, booking integrations, photography, analytics events, CRM forms, and multiple sign-off rounds.
- Copywriting: writing the page from scratch is separate from designing and building it.
- Brand work: weak or missing brand files add design time.
- Integrations: booking tools, forms, email systems, maps, and analytics need setup and testing.
- Content volume: a long page with many sections takes more planning than a simple brochure page.
- Launch support: domain, hosting, redirects, and Search Console setup can affect scope.
A clear brief keeps the work inside what the £400 covers.
When one page is enough
A one-page site is usually enough for a local service, consultant, tradesperson, simple launch, event, landing page, or single-offer business.
It is not a shortcut if the page is well planned. A focused one-page website can often convert better than a thin five-page site.
What to prepare before you ask for a price
Gather your main offer, service area, contact details, logo, photos, testimonials, and any existing copy. If you have examples of websites you like, include them with a note about what you like: layout, tone, typography, colour, or simplicity.
The clearer the starting material, the easier it is to keep everything inside the £400.
When to build a bigger site
A multi-page site is better if you need separate service pages, a blog, case studies, location pages, ecommerce, a knowledge base, or SEO coverage across several searches.
HELYI offers one-page web design for a fixed £400 and small business websites for £800. For what a bigger site costs and what moves the price, see how much a small business website costs in the UK.