More than just a logo — a complete visual system. Colour palette, typography, usage rules, and the brand guidelines document that keeps everything consistent.
A branding package for a UK small business is the set of files and rules that keep the business looking the same everywhere it appears: a logo drawn in usable print and screen formats, a primary and secondary colour palette with hex, RGB and CMYK codes, a typeface pairing for headings and body text, and a written guidelines document telling anyone who touches the brand how to apply it. HELYI offers fixed-price brand identity design from £300, handled directly by Lou.
The guidelines PDF is what someone else follows when you are not there to ask. It sets the clear space around the logo and the smallest size it can be used at, shows correct and incorrect logo usage, lists every colour code and where each colour is meant to be used, and fixes the type hierarchy for headings, subheadings and body text. The full identity document goes further, covering photography style, tone of voice and worked usage examples.
Logo + guidelines gives you the core system: logo, colours, typography, and a guidelines doc. Full brand identity adds business card design, social profile templates, and a more in-depth guidelines document covering photography style, tone of voice, and usage examples.
If you're just starting out or updating one touchpoint, a logo is fine. If you're launching a new business or rebranding properly, a full identity is worth doing once and doing right — it pays off every time you commission new materials.
That's a common request. I can build brand guidelines around an existing logo — just mention it when you book.
Logo + brand guidelines takes about 10 working days; a full brand identity takes 20–30. You send the brief, I come back with three logo concepts, you choose one direction, and that concept goes through two revision rounds. Once the logo is signed off I build the colour palette and type system around it, write the guidelines document, and send the final files.
Logo refresh work for businesses that already have a mark but need it cleaned up, rebuilt, or made usable.
Fixing a Canva export, low-res logo, or wrong-format file the printer bounced back — bleed, CMYK, DPI, sorted.
Meta, Instagram, LinkedIn, TikTok, Google Display, and matching ad sets for a specific campaign.
A focused small business website or landing page with clear copy structure and SEO foundations.
One-off fixed-price design help without a retainer, subscription, or agency proposal process.
Fixed price. Fast turnaround. No agency friction. Pick a service and book it in.
Rather email? Send the job to lou@helyi.co and I'll reply with a fixed price.
