Logo Refresh

Fix or modernise your existing logo.

If the idea behind your logo still works but the file, typography, spacing, or finish doesn't, refreshing it costs a lot less than starting again.

sell Fixed price — no quotes
autorenew 2 revision rounds included
schedule 3–5 working days turnaround
person 20 years' experience

What a logo refresh does

A logo refresh improves an existing logo without throwing it away. It's worth doing when the idea still works but the file quality, typography, layout, colour, or polish needs fixing. HELYI offers fixed-price logo refresh work from £120, handled directly by Lou.

What you get

  • check_circle Redraw low-resolution or pixelated logo files
  • check_circle Tidy spacing, alignment, typography, and proportions
  • check_circle Modernise colour, contrast, and small-size legibility
  • check_circle Clean vector files that hold up at signage size and on a business card
  • check_circle Optional mini guidelines so the refreshed logo stays consistent

Refresh is right when

  • You only have a blurry JPG or Canva export
  • The logo looks dated but recognisable
  • You need proper print and digital files
  • The business name and audience have not changed

New logo is better when

  • The current logo sends the wrong message
  • You are changing market, name, or offer
  • The design has no memorable idea to preserve
  • You need a complete brand identity system
Deliverables
SVG vectorPDFTransparent PNGJPEGColour codesMini guidelines option

Questions

Is a logo refresh cheaper than a new logo?

Usually. A refresh is £120 against £480 for brand guide creation, because the idea is already there — the work is redrawing, tidying and rebuilding the files rather than finding a direction from nothing.

Can you rebuild a logo from a JPG?

Yes. If all you have is a small JPG or a PNG pulled off an old website, I'll redraw it as a vector so it scales to any size without going soft, and send back SVG, PDF, transparent PNG and JPEG versions.

When should I choose a new logo instead?

Go for a new logo if the name, audience, or positioning has changed. A refresh improves what's already there; it won't fix a direction that was wrong to begin with.

Related guides
sell Pricing
Logo refresh £120
Refresh + mini guideline £200
Brand guide creation £480
schedule Turnaround: 3–5 working days
Includes 2 rounds of revisions.
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Popular design jobs.

Specific help, fixed price

Fix or modernise my logo

Logo refresh work for businesses that already have a mark but need it cleaned up, rebuilt, or made usable.

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Fixing a Canva export, low-res logo, or wrong-format file the printer bounced back — bleed, CMYK, DPI, sorted.

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Book one design job

One-off fixed-price design help without a retainer, subscription, or agency proposal process.

Ready to get it done?

Fixed price. Fast turnaround. No agency friction. Pick a service and book it in.

See pricing & book → Book a job directly →

Rather email? Send the job to lou@helyi.co and I'll reply with a fixed price.